Dementia – little understood impacts

As the second leading cause of death after heart disease, dementia is one of the Australia’s biggest, yet least understood conditions.


A quarter of Australians believe dementia is just a normal part of ageing and sadly, almost half of the population do not realise that dementia is fatal.


Alzheimer’s Australia Vic, supported by ExxonMobil Australia, has released a public education campaign for the month of October to present the facts about dementia, raise awareness of the condition and ensure people understand it is a serious brain disease.


As an extension of the recent television campaign during Dementia Awareness Month in September, the print advertisements aim to educate Australians about the impact that dementia has on the lives of the estimated 342,000 people living with dementia, their families and carers.


‘It is important for the community to understand the facts and also for everyone to know that they are not alone, that there are support services available,’ Maree McCabe CEO Alzheimer’s Australia Vic said.


Lisa Trood, Community Relations Manager, ExxonMobil Australia said, ‘ExxonMobil is delighted to provide continued financial support to Alzheimer’s Australia Vic to run community awareness campaigns.


Advertisements will appear in The Age, Herald Sun, Leader newspapers and on suburban billboards.


To view the full campaign see


2 October 2015.